Task 1:
Rebranding
Case 1:
Due to the fact that the corporate style of the Complex was formerly close to the theme of nature, which was also used by competitors, there was a necessity to create a new face for PA Complex. Developer - Seven Hills international group of companies - is a leading international developer, who builds residential complexes in Kiev. It was decided to announce it.
The new corporate identity has become an exclusive and European. All communications have gained a whole new look and content.
Book
Instead of the standard booklet that describes the complex, the Agency proposed to print a book in hardcover. The book is the first communication channel with the consumer, and it should inform readers about new brand positioning: "We are international, exclusive, premium".
